I saw this on the list on the Retail Rumblings blog and like it so much, I thought I’d re-post it here. It’s from DigiMarketing: The Essential Guide to New Media & Digital Marketing and offers an interesting take on the way the world’s view of marketing has changed. Plus I like lists and this one is easy to skim through. 
| From Traditional Marketing | To DigiMarketing |
| Consumers as Viewers | Consumers as Participants |
| Impressions/Frequency | Involvement/Interaction |
| Broadcast Media | Addressable Channels |
| Schedule-driven | Time Shifted – Anytime |
| Marketer-Led | Consumer-Initiated |
| Push Marketing | Opt-In and Share Marketing |
| Traditional Media Planning | New media Planning |
| Managed PR | Digital Influence |
| Integrated Marketing | Unified Marketing |
| Sometimes Data-enabled | Always Data-enabled |
| Post-campaign Tracking | Real-Time Measurement |
| Partial ROI | Optimization |
What do you think? Any other examples to add?
3 responses so far ↓
kelly rusk // March 6, 2009 at 3:48 pm |
This is a fantastic list. I like the comparison. I think the online world has changed marketing and some have a hard time understanding exactly what has changed–this shows it perfectly. Thanks for posting Mel!
melgallant // March 6, 2009 at 5:14 pm |
hey Kelly – i like the list too. it’s nice and succinct. and definitely makes you think more closely about your own initiatives and how they do (or don’t) align with digital marketing best practices.
ian fenwick // March 6, 2009 at 9:37 pm |
Well thanks…it was fun makeing all those lists, glad someone gets something out of them!
Follow me on Twitter, I’m DrIanFenwick