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	<title>Comments on: Social media marketing: objective, audience, commitment</title>
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	<link>http://melgallant.wordpress.com/2008/10/14/social-media-marketing-objective-audience-commitment/</link>
	<description>Confessions of a social media junkie</description>
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		<title>By: melgallant</title>
		<link>http://melgallant.wordpress.com/2008/10/14/social-media-marketing-objective-audience-commitment/#comment-8</link>
		<dc:creator>melgallant</dc:creator>
		<pubDate>Wed, 15 Oct 2008 16:48:20 +0000</pubDate>
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		<description>Thanks Aaron. And with the economic downturn wreaking havoc on businesses and consumers alike, there is even more need to focus marketing efforts and dollars. The good thing is that a social media strategy is a cost-effective solution as long as you plan appropriately.</description>
		<content:encoded><![CDATA[<p>Thanks Aaron. And with the economic downturn wreaking havoc on businesses and consumers alike, there is even more need to focus marketing efforts and dollars. The good thing is that a social media strategy is a cost-effective solution as long as you plan appropriately.</p>
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		<title>By: Aaron Uhrmacher</title>
		<link>http://melgallant.wordpress.com/2008/10/14/social-media-marketing-objective-audience-commitment/#comment-7</link>
		<dc:creator>Aaron Uhrmacher</dc:creator>
		<pubDate>Wed, 15 Oct 2008 03:57:35 +0000</pubDate>
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		<description>Great advice here. Now that the &quot;novelty&quot; of corporate social media initiatives has begun to wear off, I hope we&#039;ll see more strategic uses in the coming months. And thanks for adding my article as a resource!</description>
		<content:encoded><![CDATA[<p>Great advice here. Now that the &#8220;novelty&#8221; of corporate social media initiatives has begun to wear off, I hope we&#8217;ll see more strategic uses in the coming months. And thanks for adding my article as a resource!</p>
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